Digital Wandering

With the sudden but inevitable emergence of Internet marketing process, we have witnessed a prominent change in Global marketing scenario. Online marketing or the Internet marketing has highly dominated the marketing strategy and has become people?s favorite day-by-day. Like any other business process involves some kind of advertisement to make people know about your presence and business process, online marketing also needs effective advertising strategy to make Web traffic aware of ones online presence. When you enter the Web world to look out for any information, you might have noticed the number of small images, texts, video and audio clips that appear in the Web page. Not only this, you receive list of emails not from your intimate friends but from various companies who send such mails to advertise their products and services. According to description given in Wikipedia, which is the biggest multilingual free-content encyclopedia on the Internet, online advertising has dual face EasyAzon Review – former is legitimate and latter is illegitimate. Legitimate online advertising involves search engine advertising, advertising networks and opt-in e-mail, whereas, illegitimate online advertisement is done through spamming. Let us discuss in brief both legitimate and illegitimate face of online advertising- Search Engine Advertising – Advertising your business process through search engine is the most effective way of advertising, because various Internet research have revealed that more than 80% of Web search is generated through search engines. People consider the search results gathered from search engines is pure and highly relevant. So, if you are serious about search engine marketing, you should concentrate on ethical way of website optimization and submission of your website to major search engines and directories to receive online visibility. Advertising Networks- This process involves banner advertising and rich media advertising like audio, video, text, electronic mail etc.